Redesigned the dialling workflow to boost productivity and confidence. Introduced parallel dialling, voicemail automation, and instant prospect insights, increasing call volume by 5x and reducing SDR stress.

Helping SDRs shift from “spray and pray” to thoughtful, personalised outreach. Rai reduces Time to Personalise (TTP) from 10+ minutes to less than a minute, while maintaining a human tone and consistency across teams.

Created a flexible design system and redesigned account experiences, making tax workflows more approachable and engaging. Delivered faster onboarding, higher completion rates, and a scalable foundation for future product growth.

Solved a high-stakes usability problem that caused embarrassing personalisation errors. Delivered a cleaner, smarter interface that prevents costly mistakes and streamlines template creation across all skill levels.

Developed TaxZap’s brand to feel modern, trustworthy, and aligned with a scaling fintech product. Created a unified visual language across product, marketing, and investor communications.